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Briefer for the New Alaminos City
VISION 2015
By the year 2015, we envision a peaceful city, well
educated, healthy and God-centered citizens, sharing
fully in a development, propelled by a competitive local
economy anchored on ecotourism, agriculture, commerce
and light industry, serving as the vibrant hub of
Western Pangasinan and as a living showcase of a family
oriented, environmentally-sensitive growth with equity.
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MISSION
A pro-active City Government, setting standards in good governance, serving as an architect of holistic development, an integrator of development initiatives and provider of oppurtunities to the broadest segments of its constituents.
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A new Alaminos City is shaping up, fast.
Less than 300 days into its new administration, the
signs of a turn around are palpably visible. Initial
results of strategies and programs implemented have been
dramatic. Agricultural farms clustered into innovative
management units called Ocho-Ocho are registering yield
increases from 30 – 100%. A repositioned tourism
industry is putting the Hundred Islands, the City’s
centerpiece attraction, back into the map of travelers
and events organizers. The tide of criminality is under
control and illegal activities that threatened the
Hundred Islands marine ecosystem are being reversed,
with the cooperation of the people themselves. But much
still needs to be done.
Alaminos City is in a race against time, towards
destiny. As a new city at the heart of Western
Pangasinan, it is struggling against the bane of all
urbanizing areas - congestion, population escalation,
criminality, solid wastes and inadequate facilities,
infrastructure and services. And, with an economy
reliant on low-output agriculture and fishery but
propelled by the merchandise trading sector, poverty and
marginalization threaten to divide, negating even the
gains that commerce brings. The once nurturing
environment, particularly the sea, fell prey to
desperate measures in past years. Illegal fishing
destroyed a good portion of the city’s fishing grounds,
threatening even the ecosystem of the famed Hundred
Islands. Tourism had been stagnant, unable to spur a
rebirth of sorts for the city.
But the new Alaminos City is leaving no stone unturned
in reversing the tide of events. The new administration
is re-writing the city’s development books, making a
determined bid to prevent confusion, crime, helplessness
and environmental abuse from permanently setting in. The
new Alaminos is a model of sustainable, equitable
progress that is already beginning to happen. The city
is doing this with a combination of bold and visionary
leadership, hands on, no nonsense management styles, a
development paradigm emphasizing growth with equity, a
common strategic direction, and a new found optimism
among its people.
Alaminian balikbayans
and the general public to join in the effort to build a
new Alaminos. Its message to its partners: “Join us in
building an edifice of peace, progress and economic
stability in Western Pangasinan
The development paradigm of the city prescribes the kind
of development that the city should follow. Growth with
equity, or progress originating from and benefiting
broader segments, competitiveness of all segments,
resource management and sustainable use, the provision
of basic services and social safety nets for the
vulnerable and family centeredness form the core
principles of this development paradigm.
The vision of the new city reflects its development
paradigm and the most powerful aspirations of its
people. It paints a picture of peace and progress, of
uplifted citizens sharing in development, and of a
vibrant, competitive local economy serving as a living
showcase of sustainable, family centered progress with
equity.
The 10 – Point Agenda of governance of the new city
administration translates the development paradigm and
vision into action areas to be pursued within 1000 days.
The 10 – Point Agenda of the City is as follows:
1) Innovative Agricultural Development And Modernization
2) Tourism Revival Through Repositioning, Remarketing
And Redevelopment
3) Environmental Conservation And Coastal Resources
Management
These are the anchor thrusts of the ten point agenda.
4) Provision Of Improved Basic Services For All And
Social Safety Nets For The Elderly,
Disabled, Vulnerable
Youth And The Abused
5) Public Order And Safety
These agenda ensure a safer and more humane city.
6) Infrastructure Development
7) Enterprise Development
8) Investment Promotion
These will lead to competitiveness and growth for broad
sectors
9) Human Resources Development.
10) City Government Modernization.
These will strengthen governance, improving the
efficiency, transparency, and responsiveness of the city
government.
Strategies and Programs have been laid out to
operationalize the 10 – Point Agenda and achieve the
goals and vision for the city.
Agricultural Modernization, one of the flagship programs
of the city. Boasts of an innovative concept, called the
Ocho-Ocho, or the clustering of farms into larger units
of eight hectares each, for a collective,
entrepreneurial approach that ensures higher
productivity, farm management efficiency,
competitiveness and greater gains from farming.
The Tourism Revival Program, another flagship program
promises to “Recapture the Magic of the Hundred
Islands”. It repositions the national park as the ideal
destination for eco-adventure and family oriented
tourism with wow experiences that happen “only at the
Hundred Islands”. With high profile tourism events and
developments lined up for the next 300 days, the city
expects to reclaim its title as the tourism mecca in
Luzon for outdoor enthusiasts.
The Coastal Resources Management Program seeks to
protect, conserve and rehabilitate the coastal and
marine resources of the city that have been threatened.
It promises a more sustainable basis for the livelihood
of families in the 10 coastal barangays of the city,
including Lucap, where the Hundred Islands are nestled.
Accompanying these programs is a wide menu of programs
and projects addressing all the critical needs of the
city and its people, including those for peace and order
(emergency quick response), infra-structure (potable
water, sewerage and wastewater treatment systems, flood
control), expanded health services delivery, computer
literacy, crisis intervention and good governance (city
information systems development). Updating of the
Comprehensive Land Use Plan and physical master planning
for the city are to be started soon.
While the programs and projects of the city are anchored
on local needs and aspirations, they also reflect
national developmental thrusts as laid out in the Medium
Term Development Plan and the 10 – Point agenda of
governance of President Gloria Macapagal Arroyo. Thus
both the MTDP and the 10 – Point agenda of the President
are realized at the city level.
The city government invites its partners – the national
government, particularly the Office of the President,
national development agencies and lawmakers, the private
sector and non-government groups, Alaminian balikbayans
and the general public to join in the effort to build a
new Alaminos. Its message to its partners: “Join us in
building an edifice of peace, progress and economic
stability in Western Pangasinan. Help us recapture the
magic of the Hundred Islands, restore a marine ecosystem
and build a sustainable local economy.”
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